Leroy Merlin organizes an event tour!

Leroy Merlin organizes an event tour!

The event agency, Pro Deo, organize an event to Leroy Merlin to promote his guide “All the Rooms of the house". 

To 27 april from 22 may 2011, the event tour, “The monuments of the inspiration” is in 7 cities in France (Lille, Paris, Bordeaux, Lyon, Poitiers, Toulon and Marseille). 

To the occasion, Pro Deo created a big frame which advance a urban element (one status or column for example). Advicers give arrangement, decoration or do-it-yourself advice.

There is also an ad campaign in the free press, in regional daily press and social networks. A game on facebook, “I frame my deco” allows to win 7000 € of purchase vouchers.