The brands create the event !

The event communication is an except media, internal or external. A company or institution to organize an event like uses it: show, congress, festival, agreement, festive evening, cocktail, put back by price… This event is creating by an Event Agency. Event if, the event communication is short lives, it allows to create one fame quickly and an impact in the effective press. It’s a positive impact for the brand’s image, which organizes or sponsors the event.

samedi 22 janvier 2011

Chanel n°5 is exhibited in d’Orsey museum

To celebrate the 90 years of Chanel n°5 emblematic fragrance created in 1921, the brand billed the bottle’s image of 260m2 on the face of d’Orsey museum, to 6 from 28 January 2011.

It composed 1200 bold sequins. This work in big size was assembled in the hand.

Video of the installation by Vogue magazine

The brands create the event !

samedi 22 janvier 2011

Chanel n°5 is exhibited in d’Orsey museum

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