In 2010, IKEA squat the bus shelter

To 15 from 21 December, IKEA promotes her best-seller sofas!

After the successful of the first operation in the underground, IKEA suggests to the Parisian to wait the bus in a comfortable sofa, to show with IKEA we feel good!

The brand creates the illusion to install sofas, objects and stickers:

- Place de La Bastille (2 bus shelter)

- Rue de Rennes (2 bus shelter)

- Opéra (2 bus shelter)

- Etienne Marcel (2 bus shelter)

- St Michel (1 bus shelter)

- Sèvres Babylone (1 bus shelter)

- Ternes (2 bus shelter)IKEA set up a game competition: “the bus shelter race”. 


Ten first ones and the most original photo took away an IKEA gift voucher to 100€.