Coca-cola creates a bar ephemeral in Paris !

The project was first implemented in Paris: As part of the celebration of 125 years of the brand, Coca-Cola told voodoo design space 125 and W & Co. that the Bar ephemeral, "The bubble. "

For 125 years, Coca-Cola opens a transitory place in Paris. Alongside an exhibition that traces the story of the company, W & Co. has designed "The Bull", a bar of a new genre that gives to see the future of the brand. This project is the cornerstone of a prospective study that crosses a reflection on the new consumer expectations, the inputs of digital technologies and design of sales areas and consumer products firm in Atlanta.

This place, which will remain open two months, offers a unique interactive experience. It allows visitors to discover the breadth of the offer and the brand of choice, according to his desires and his mood (zen, enjoy and boost) a visual and musical atmosphere with which it can interact. Architectural design, graphic and digital entrusted to W & Co. showcases visual codes revisited Coca-Cola introduces a new relationship between the brand and its customers. The furniture emphasizes attention to Coca-Cola issues of sustainable development, map and information displayed on a digital device are an opportunity to advise clients on innovative taste combinations. Finally, the terrace can spend a pleasant moment with friends to "bubble" around a cool drink and a snack "