The brands create the event !

The event communication is an except media, internal or external. A company or institution to organize an event like uses it: show, congress, festival, agreement, festive evening, cocktail, put back by price… This event is creating by an Event Agency. Event if, the event communication is short lives, it allows to create one fame quickly and an impact in the effective press. It’s a positive impact for the brand’s image, which organizes or sponsors the event.

dimanche 8 mai 2011

The tourist information office of Vienne transforms the Saint-Lazare subway station in ephemeral museum!

The tourist information office, in association with Métrobus (Media transport, Publicis Group), transform the Saint-Lazare subway station to incite French to come to discover Vienna next summer.

Until May 12th, the travelers can discover the reproductions in high definition of twenty eight paintings exposed in Viennese museums: paintings of Vermeer, Klimt, Egon Schiele or Rubens…

A speaker will comment on these paintings for the travelers, and hostesses will distribute them brochures including offers of stay in the Austrian capital.

In 2010, the same subway station had welcomed a similar operation led by the Symphony orchestra of Vienna.