The brands create the event !

The event communication is an except media, internal or external. A company or institution to organize an event like uses it: show, congress, festival, agreement, festive evening, cocktail, put back by price… This event is creating by an Event Agency. Event if, the event communication is short lives, it allows to create one fame quickly and an impact in the effective press. It’s a positive impact for the brand’s image, which organizes or sponsors the event.

jeudi 5 mai 2011

Nivea celebrates its 100 years of existence in bath rooms… by train !

Nivea which celebrates its hundredth birthday in 2011, organize to 28 april from 17 may an space operation in 14 cities of France: “Long live the skin in the extraordinary Nivea bathroom”.

Through five cars fitted out specially, a train proposes to feel some experiments of care and to rediscover the brand, its story, its values and its commitments.

One of the cars is dedicated to men's skin care, with a partnership between Nivea for men and Philips.

Nivea Website : "In the extraordinary Nivea bathroom"