The brands create the event !

The event communication is an except media, internal or external. A company or institution to organize an event like uses it: show, congress, festival, agreement, festive evening, cocktail, put back by price… This event is creating by an Event Agency. Event if, the event communication is short lives, it allows to create one fame quickly and an impact in the effective press. It’s a positive impact for the brand’s image, which organizes or sponsors the event.

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samedi 15 janvier 2011

In 2010, IKEA squat the bus shelter

To 15 from 21 December, IKEA promotes her best-seller sofas!

After the successful of the first operation in the underground, IKEA suggests to the Parisian to wait the bus in a comfortable sofa, to show with IKEA we feel good!

The brand creates the illusion to install sofas, objects and stickers:

- Place de La Bastille (2 bus shelter)

- Rue de Rennes (2 bus shelter)

- Opéra (2 bus shelter)

- Etienne Marcel (2 bus shelter)

- St Michel (1 bus shelter)

- Sèvres Babylone (1 bus shelter)

- Ternes (2 bus shelter)IKEA set up a game competition: “the bus shelter race”.

Ten first ones and the most original photo took away an IKEA gift voucher to 100€.

IKEA installed its sofa in the underground

IKEA creates the buzz: In 2009, the brand installed her furniture in the stations of Parisian underground to test the quality of the brand’s products.

The sofas are of the Karlstad and Ektorp collection. It installed in the underground: Saint Lazare, Champs Elysées Clémenceau, Concorde and Opéra, during ten days.