Crosswalk agency opens a ephemeral shoes shop to Spartoo.com!

Crosswalk factual agency imagine to Spartoo.com, a website which sells shoes, a ephemeral shop which will open the 20 and 21 May in Paris. 

This shoes & Spa of 200m2 will propose 400 design of shoes (men, women and children), with advices to navigate on the website and offers discovery, and a space of massage of feet reserved for the customers. 

A drawing lots organized on the site will offer a weekend in Paris in three couples to discover the shop, whereas a Facebook application will allow to win a stay in a spa.

Spartoo.com website

Skyrock cancels its concert to 28 may…

The Ministry of Defence, which has authority on the castle of Vincennes where the concert of “Freedom Skyrock” had to take place, haven’t to Give the authorization at the radio.

The authorities justify their decision by “strong constraints on this periods,” they proposed the date of June 4th as a replacement. 

Skyrock preferred cancels the event.

Skyrock organize a free concert!

At 52, Pierre Bellanger, a pioneer of free radio, which arises in guaranteeing freedom of tone Skyrock past 25 years, seems to have won the tussle between the investment fund Axa Private Equity, which had departed from direction there is less than 10 days. 

Crédit Agricole has decided to provide funds for Pierre Bellanger can continue his work.

Crédit Agricole announced Wednesday the acquisition of 30% Skyrock to Axa Private Equity, which owns 70% stake in the radio.

Since the creation of Skyrock in 1986, the control group changed hands three times at least in capital intensive assembly complex. Pierre Bellanger has always managed to stay in control.

To celebrate the exit of the crisis, Skyrock wants to thanks auditor for their support and organize a free concert, “Freedom Skyrock”, which takes place the 28 may 2011 on the Vincennes Castle’s Esplanade and which bring together the best of rap and R & B scene.

Etrembières shopping centre, in Hautes-Savoie, covers her front with a huge canvas cover!

Etrembières shopping centre confided to the architect Alfonso Maligno and to Hold on Productions communication agency, the creation of her new front, the 2 may. 

It’s two miles meters square of canvas cover which shows a luxuriant forest where lives a criket. 

This front was created to be permanent and progressive, because with the life cycle limited the landscape on the canvas cover will change. The storekeepers hope this creation will have a positive impact on theirturnover.

The tourist information office of Vienne transforms the Saint-Lazare subway station in ephemeral museum!

The tourist information office, in association with Métrobus (Media transport, Publicis Group), transform the Saint-Lazare subway station to incite French to come to discover Vienna next summer. 

Until May 12th, the travelers can discover the reproductions in high definition of twenty eight paintings exposed in Viennese museums: paintings of Vermeer, Klimt, Egon Schiele or Rubens… 

A speaker will comment on these paintings for the travelers, and hostesses will distribute them brochures including offers of stay in the Austrian capital. 

In 2010, the same subway station had welcomed a similar operation led by the Symphony orchestra of Vienna.

Coca-cola creates a bar ephemeral in Paris !

The project was first implemented in Paris: As part of the celebration of 125 years of the brand, Coca-Cola told voodoo design space 125 and W & Co. that the Bar ephemeral, "The bubble. "

For 125 years, Coca-Cola opens a transitory place in Paris. Alongside an exhibition that traces the story of the company, W & Co. has designed "The Bull", a bar of a new genre that gives to see the future of the brand. This project is the cornerstone of a prospective study that crosses a reflection on the new consumer expectations, the inputs of digital technologies and design of sales areas and consumer products firm in Atlanta.

This place, which will remain open two months, offers a unique interactive experience. It allows visitors to discover the breadth of the offer and the brand of choice, according to his desires and his mood (zen, enjoy and boost) a visual and musical atmosphere with which it can interact. Architectural design, graphic and digital entrusted to W & Co. showcases visual codes revisited Coca-Cola introduces a new relationship between the brand and its customers. The furniture emphasizes attention to Coca-Cola issues of sustainable development, map and information displayed on a digital device are an opportunity to advise clients on innovative taste combinations. Finally, the terrace can spend a pleasant moment with friends to "bubble" around a cool drink and a snack "

Nivea celebrates its 100 years of existence in bath rooms… by train !

Nivea which celebrates its hundredth birthday in 2011, organize to 28 april from 17 may an space operation in 14 cities of France: “Long live the skin in the extraordinary Nivea bathroom”.

Through five cars fitted out specially, a train proposes to feel some experiments of care and to rediscover the brand, its story, its values and its commitments.

One of the cars is dedicated to men's skin care, with a partnership between Nivea for men and Philips. 

Nivea Website : "In the extraordinary Nivea bathroom"