The brands create the event !

The event communication is an except media, internal or external. A company or institution to organize an event like uses it: show, congress, festival, agreement, festive evening, cocktail, put back by price… This event is creating by an Event Agency. Event if, the event communication is short lives, it allows to create one fame quickly and an impact in the effective press. It’s a positive impact for the brand’s image, which organizes or sponsors the event.

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mercredi 18 mai 2011

Crosswalk agency opens a ephemeral shoes shop to Spartoo.com!

Crosswalk factual agency imagine to Spartoo.com, a website which sells shoes, a ephemeral shop which will open the 20 and 21 May in Paris.

This shoes & Spa of 200m2 will propose 400 design of shoes (men, women and children), with advices to navigate on the website and offers discovery, and a space of massage of feet reserved for the customers.

A drawing lots organized on the site will offer a weekend in Paris in three couples to discover the shop, whereas a Facebook application will allow to win a stay in a spa.

Spartoo.com website

mardi 10 mai 2011

Etrembières shopping centre, in Hautes-Savoie, covers her front with a huge canvas cover!

Etrembières shopping centre confided to the architect Alfonso Maligno and to Hold on Productions communication agency, the creation of her new front, the 2 may.

It’s two miles meters square of canvas cover which shows a luxuriant forest where lives a criket.

This front was created to be permanent and progressive, because with the life cycle limited the landscape on the canvas cover will change. The storekeepers hope this creation will have a positive impact on theirturnover.