The brands create the event !

The event communication is an except media, internal or external. A company or institution to organize an event like uses it: show, congress, festival, agreement, festive evening, cocktail, put back by price… This event is creating by an Event Agency. Event if, the event communication is short lives, it allows to create one fame quickly and an impact in the effective press. It’s a positive impact for the brand’s image, which organizes or sponsors the event.

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samedi 15 janvier 2011

IKEA installed its sofa in the underground

IKEA creates the buzz: In 2009, the brand installed her furniture in the stations of Parisian underground to test the quality of the brand’s products.

The sofas are of the Karlstad and Ektorp collection. It installed in the underground: Saint Lazare, Champs Elysées Clémenceau, Concorde and Opéra, during ten days.