Etrembières shopping centre, in Hautes-Savoie, covers her front with a huge canvas cover!

Etrembières shopping centre confided to the architect Alfonso Maligno and to Hold on Productions communication agency, the creation of her new front, the 2 may. 

It’s two miles meters square of canvas cover which shows a luxuriant forest where lives a criket. 

This front was created to be permanent and progressive, because with the life cycle limited the landscape on the canvas cover will change. The storekeepers hope this creation will have a positive impact on theirturnover.

The tourist information office of Vienne transforms the Saint-Lazare subway station in ephemeral museum!

The tourist information office, in association with Métrobus (Media transport, Publicis Group), transform the Saint-Lazare subway station to incite French to come to discover Vienna next summer. 

Until May 12th, the travelers can discover the reproductions in high definition of twenty eight paintings exposed in Viennese museums: paintings of Vermeer, Klimt, Egon Schiele or Rubens… 

A speaker will comment on these paintings for the travelers, and hostesses will distribute them brochures including offers of stay in the Austrian capital. 

In 2010, the same subway station had welcomed a similar operation led by the Symphony orchestra of Vienna.

Coca-cola creates a bar ephemeral in Paris !

The project was first implemented in Paris: As part of the celebration of 125 years of the brand, Coca-Cola told voodoo design space 125 and W & Co. that the Bar ephemeral, "The bubble. "

For 125 years, Coca-Cola opens a transitory place in Paris. Alongside an exhibition that traces the story of the company, W & Co. has designed "The Bull", a bar of a new genre that gives to see the future of the brand. This project is the cornerstone of a prospective study that crosses a reflection on the new consumer expectations, the inputs of digital technologies and design of sales areas and consumer products firm in Atlanta.

This place, which will remain open two months, offers a unique interactive experience. It allows visitors to discover the breadth of the offer and the brand of choice, according to his desires and his mood (zen, enjoy and boost) a visual and musical atmosphere with which it can interact. Architectural design, graphic and digital entrusted to W & Co. showcases visual codes revisited Coca-Cola introduces a new relationship between the brand and its customers. The furniture emphasizes attention to Coca-Cola issues of sustainable development, map and information displayed on a digital device are an opportunity to advise clients on innovative taste combinations. Finally, the terrace can spend a pleasant moment with friends to "bubble" around a cool drink and a snack "

Nivea celebrates its 100 years of existence in bath rooms… by train !

Nivea which celebrates its hundredth birthday in 2011, organize to 28 april from 17 may an space operation in 14 cities of France: “Long live the skin in the extraordinary Nivea bathroom”.

Through five cars fitted out specially, a train proposes to feel some experiments of care and to rediscover the brand, its story, its values and its commitments.

One of the cars is dedicated to men's skin care, with a partnership between Nivea for men and Philips. 

Nivea Website : "In the extraordinary Nivea bathroom"

The Forum of the Halle welcomes battles of artists!

The “Art Battles” is a concept which proposes in artists to create a painting according to a theme and in a limit time, in music and in front of the public. 

The Forum of Halles wants to attract a new public. 

To 29 april from 7 may, three French face an American team on the place square of Forum.

Battle of artists video

Leroy Merlin organizes an event tour!

Leroy Merlin organizes an event tour!

The event agency, Pro Deo, organize an event to Leroy Merlin to promote his guide “All the Rooms of the house". 

To 27 april from 22 may 2011, the event tour, “The monuments of the inspiration” is in 7 cities in France (Lille, Paris, Bordeaux, Lyon, Poitiers, Toulon and Marseille). 

To the occasion, Pro Deo created a big frame which advance a urban element (one status or column for example). Advicers give arrangement, decoration or do-it-yourself advice.

There is also an ad campaign in the free press, in regional daily press and social networks. A game on facebook, “I frame my deco” allows to win 7000 € of purchase vouchers. 

Together against the death penalty !

On the occasion of 30 years of the abolition of the death penalty in France and the launch of his new internet site www.abolition.fr, the 8 april 2011, the association « Together against the death penalty» invites you to express your position.

The artistic installation installed by Marcel agency. It’s two digital panels face to face. Every panels Spread a vidéo : A serviceman with his rifle, on the first panel, aiming at a condemned person, on the other one. When a person is between the two panels, the serviceman lowers his weapon and the condemned person is freed.