Crosswalk agency opens a ephemeral shoes shop to Spartoo.com!

Crosswalk factual agency imagine to Spartoo.com, a website which sells shoes, a ephemeral shop which will open the 20 and 21 May in Paris. 

This shoes & Spa of 200m2 will propose 400 design of shoes (men, women and children), with advices to navigate on the website and offers discovery, and a space of massage of feet reserved for the customers. 

A drawing lots organized on the site will offer a weekend in Paris in three couples to discover the shop, whereas a Facebook application will allow to win a stay in a spa.

Spartoo.com website

Skyrock cancels its concert to 28 may…

The Ministry of Defence, which has authority on the castle of Vincennes where the concert of “Freedom Skyrock” had to take place, haven’t to Give the authorization at the radio.

The authorities justify their decision by “strong constraints on this periods,” they proposed the date of June 4th as a replacement. 

Skyrock preferred cancels the event.

Skyrock organize a free concert!

At 52, Pierre Bellanger, a pioneer of free radio, which arises in guaranteeing freedom of tone Skyrock past 25 years, seems to have won the tussle between the investment fund Axa Private Equity, which had departed from direction there is less than 10 days. 

Crédit Agricole has decided to provide funds for Pierre Bellanger can continue his work.

Crédit Agricole announced Wednesday the acquisition of 30% Skyrock to Axa Private Equity, which owns 70% stake in the radio.

Since the creation of Skyrock in 1986, the control group changed hands three times at least in capital intensive assembly complex. Pierre Bellanger has always managed to stay in control.

To celebrate the exit of the crisis, Skyrock wants to thanks auditor for their support and organize a free concert, “Freedom Skyrock”, which takes place the 28 may 2011 on the Vincennes Castle’s Esplanade and which bring together the best of rap and R & B scene.

Etrembières shopping centre, in Hautes-Savoie, covers her front with a huge canvas cover!

Etrembières shopping centre confided to the architect Alfonso Maligno and to Hold on Productions communication agency, the creation of her new front, the 2 may. 

It’s two miles meters square of canvas cover which shows a luxuriant forest where lives a criket. 

This front was created to be permanent and progressive, because with the life cycle limited the landscape on the canvas cover will change. The storekeepers hope this creation will have a positive impact on theirturnover.

The tourist information office of Vienne transforms the Saint-Lazare subway station in ephemeral museum!

The tourist information office, in association with Métrobus (Media transport, Publicis Group), transform the Saint-Lazare subway station to incite French to come to discover Vienna next summer. 

Until May 12th, the travelers can discover the reproductions in high definition of twenty eight paintings exposed in Viennese museums: paintings of Vermeer, Klimt, Egon Schiele or Rubens… 

A speaker will comment on these paintings for the travelers, and hostesses will distribute them brochures including offers of stay in the Austrian capital. 

In 2010, the same subway station had welcomed a similar operation led by the Symphony orchestra of Vienna.

Coca-cola creates a bar ephemeral in Paris !

The project was first implemented in Paris: As part of the celebration of 125 years of the brand, Coca-Cola told voodoo design space 125 and W & Co. that the Bar ephemeral, "The bubble. "

For 125 years, Coca-Cola opens a transitory place in Paris. Alongside an exhibition that traces the story of the company, W & Co. has designed "The Bull", a bar of a new genre that gives to see the future of the brand. This project is the cornerstone of a prospective study that crosses a reflection on the new consumer expectations, the inputs of digital technologies and design of sales areas and consumer products firm in Atlanta.

This place, which will remain open two months, offers a unique interactive experience. It allows visitors to discover the breadth of the offer and the brand of choice, according to his desires and his mood (zen, enjoy and boost) a visual and musical atmosphere with which it can interact. Architectural design, graphic and digital entrusted to W & Co. showcases visual codes revisited Coca-Cola introduces a new relationship between the brand and its customers. The furniture emphasizes attention to Coca-Cola issues of sustainable development, map and information displayed on a digital device are an opportunity to advise clients on innovative taste combinations. Finally, the terrace can spend a pleasant moment with friends to "bubble" around a cool drink and a snack "

Nivea celebrates its 100 years of existence in bath rooms… by train !

Nivea which celebrates its hundredth birthday in 2011, organize to 28 april from 17 may an space operation in 14 cities of France: “Long live the skin in the extraordinary Nivea bathroom”.

Through five cars fitted out specially, a train proposes to feel some experiments of care and to rediscover the brand, its story, its values and its commitments.

One of the cars is dedicated to men's skin care, with a partnership between Nivea for men and Philips. 

Nivea Website : "In the extraordinary Nivea bathroom"

The Forum of the Halle welcomes battles of artists!

The “Art Battles” is a concept which proposes in artists to create a painting according to a theme and in a limit time, in music and in front of the public. 

The Forum of Halles wants to attract a new public. 

To 29 april from 7 may, three French face an American team on the place square of Forum.

Battle of artists video

Leroy Merlin organizes an event tour!

Leroy Merlin organizes an event tour!

The event agency, Pro Deo, organize an event to Leroy Merlin to promote his guide “All the Rooms of the house". 

To 27 april from 22 may 2011, the event tour, “The monuments of the inspiration” is in 7 cities in France (Lille, Paris, Bordeaux, Lyon, Poitiers, Toulon and Marseille). 

To the occasion, Pro Deo created a big frame which advance a urban element (one status or column for example). Advicers give arrangement, decoration or do-it-yourself advice.

There is also an ad campaign in the free press, in regional daily press and social networks. A game on facebook, “I frame my deco” allows to win 7000 € of purchase vouchers. 

Together against the death penalty !

On the occasion of 30 years of the abolition of the death penalty in France and the launch of his new internet site www.abolition.fr, the 8 april 2011, the association « Together against the death penalty» invites you to express your position.

The artistic installation installed by Marcel agency. It’s two digital panels face to face. Every panels Spread a vidéo : A serviceman with his rifle, on the first panel, aiming at a condemned person, on the other one. When a person is between the two panels, the serviceman lowers his weapon and the condemned person is freed.

Kinder Bueno invests the RER station Auber for its twenty years!

The food group Ferrero celebrates this year on the twenty years of its brand Kinder Bueno. In this opportunity, it organizes with the agency Zitrocom an attraction in the station Auber. 

The travelers will can, from 5 till 8 April, attend a projection, be massaged and, of course, enjoyed Kinder Bueno!

NRJ spreads a live concert on Twitter !

NRJ will spread on Twitter the concert of BB Brunes, which will take place in Paris the first of April 2011. 

It’s a first time for a musical radio. 

The concert will be filmed and spread in live on the Twitter website of NRJ. 

The subscribers will want tchated and put their comments. 

NRJ wants to please its numerous subscribers : “more than 100 000” !

Femina Version declines in running!

Femina Version, the feminine supplement of the regional daily press and the Journal of sunday, published by Lagardère Group, creates the Challenge Femina version, a series of runnings reserved for the women and for the families in several cities of France, like Paris, Strasbourg and Bordeaux. 

An exposing village will welcome the participants around animations and around workshops on the theme of the prevention and the cancer screening of the breast. 

The operation is organized by Star Events, a Monaco company.

Website

Radio France will organize an exceptional philharmonic concert for Japan!

Radio France will organize, the Friday 18 March, a special philharmonic concert, in the room Pleyel in Paris, for the victims of the Japanese earthquake. 

The recipe of this evening will be put back to a Japanese project of Unicef. In this occasion, the philharmonic orchestra of Radio France will be managed by the Chinese leader Xian Zhang, with violinist Japanese Midori in soloist.

Find Quicky on the ski runs!

Nesquik sets up animations in 18 ski resorts to 10 February from 10 March in Alpes and Pyrénées :

- a course “ risk slide”

- a course snowshoes “ little trapper”

- a sampling space

with Quiky during the day on the different animations.

Chanel n°5 is exhibited in d’Orsey museum

To celebrate the 90 years of Chanel n°5 emblematic fragrance created in 1921, the brand billed the bottle’s image of 260m2 on the face of d’Orsey museum, to 6 from 28 January 2011. 

It composed 1200 bold sequins. This work in big size was assembled in the hand.

Video of the installation by Vogue magazine

In 2010, IKEA squat the bus shelter

To 15 from 21 December, IKEA promotes her best-seller sofas!

After the successful of the first operation in the underground, IKEA suggests to the Parisian to wait the bus in a comfortable sofa, to show with IKEA we feel good!

The brand creates the illusion to install sofas, objects and stickers:

- Place de La Bastille (2 bus shelter)

- Rue de Rennes (2 bus shelter)

- Opéra (2 bus shelter)

- Etienne Marcel (2 bus shelter)

- St Michel (1 bus shelter)

- Sèvres Babylone (1 bus shelter)

- Ternes (2 bus shelter)IKEA set up a game competition: “the bus shelter race”. 


Ten first ones and the most original photo took away an IKEA gift voucher to 100€.

IKEA installed its sofa in the underground

IKEA creates the buzz: In 2009, the brand installed her furniture in the stations of Parisian underground to test the quality of the brand’s products.

The sofas are of the Karlstad and Ektorp collection. It installed in the underground: Saint Lazare, Champs Elysées Clémenceau, Concorde and Opéra, during ten days.

Canalsat sing during the christmas Holiday to « Conquer the Mucoviscidose »

The Canalsat employees, charity volunteers, more than 400 singers, professionals and amateurs choristers, convened to sing traditional christmas songs.

Canalsat undertook to give some money at the “Conquer the Mucoviscidose” charity.

It wants to show is a different brand which offer entertainment and which has value: proximity and generosity.

Mentos create the event to launch « Mentos Cola » !

Mentos launch his new cola sweet and create the event in Paris to 21 june 2008 with RPCA agency.

To the program : a show with learned madmen who create Mentos explosive geysers, accompanied by the DJ current star in live : David Vendetta. 

The site of the event

Playstation create the event in World show of the automobile !

Playstation, On the occasion of the launch of its last automobile games from 25 september to 10 october 2004, create the event in World show of the automobile and wear the central path of the exhibition center with : A décoration of circuit, borders Playstation, simulators, competition, animations... 

It’s the first time a trademark invest this very frequented space.